Data-driven, results-focused paid ad campaigns that convert.
From social media to search, we craft and optimize ads that drive real business growth. We’re able to drive results with small advertising budgets, helping to launch new businesses and support entrepreneurs as they thrive.
WakeWell LLC
No more pillow fights!
A pillow so comfy, your husband will want to steal it! But don't worry - with WakeWell both of you can get a pillow custom fit for your sleep preferences.
• Chiropractor-recommended for optimal neck support
• Customizable firmness and contour
• Made from all-natural materials to reduce toxin exposure
Sleep comfortably and wake up refreshed – no more stiffness or discomfort.
With four adjustable support zones you can adjust the pillow to your body, not the other way around. Choose the optimal support under your neck or adjust one edge zone for back-sleeping and the other for side- or stomach-sleeping. What other pillow allows you to do that?
Still unsure? Our pillows are covered under our 120-Night, No-Risk, Sleep Satisfaction Guarantee. Unlike your husband, this pillow is fully refundable.
WakeWell handcrafts pillows with adjustable support zones for customized firmness and support. He had previously worked with an influencer to drive sales, however he found that the demographic reached by her audience was not a correct fit. He set out to find his target audience and sell the remainder of his inventory while in the process of finding a manufacturer and expanding the business.
FORMATION. designed a one month Meta campaign targeting women in the top 50% range women with families who are interested in home & garden, department stores, and similar pillow products. We set the campaign objective to landing page views, with the goal of driving traffic to the website and then analyzing the demographic and user behavior.
RESULTS:36K impressions
10.9K reach
1.7K landing page views
4.3% CTR
$0.23 per landing page view
Shawn Mahshie
The unique areas where we sabotage ourselves come down to gaps in self-love, self-forgiveness, and self-advocacy, that are driven by thinking that can be easily re-wired, once you know how.
This is NOT about affirming over your thoughts or shaming them into submission, but transforming your thinking with reliable tools you can use for any situation.
Five days to break free from your patterns of self-sabotage! This FREE virtual challenge kicks off very soon. Since most of us (and those closest to us) engage in more than one of these self-sabotage strategies, registering for this life changing 5-Day Thought Detox Challenge will also give you instant access to my full report describing all five Self-Sabotage Styles in depth.
Understanding these and knowing how to shift each one can change everything. That’s what you’ll learn in the challenge!
I invite you to go ahead and take action on your own behalf right now!
Shawn Mahshie is a life coach focused on self solidarity. She aimed to increase subscribers to her email list, which would enter them into an automated sequence that offered a mix of value-added emails and sales pitches for her courses and retreats.
FORMATION. designed a three month Meta campaign using dynamic creative to drive email subscriptions, targeted to people who showed interest in popular life coaches, self-empowerment and emotional intelligence. The ad featured a quiz that segmented the audience into five self-sabotage styles, which then were grouped into three email flows that tailored content to their style.
RESULTS:3,000 email subscribers
$0.95 per subscriber
One Planet Thriving
Sick of the B.S.? This is how you ditch the fake smile and start living for real.
We’re told to smile for Insta in a world that feels like it’s a dumpster fire. It’s exhausting pretending “everything’s fine” when deep down we know it’s far from it. And when we try to voice our concern, too often we’re met with an awkward silence or the empty echo of “thoughts and prayers.” It’s as if our collective anxiety is a taboo topic, one we’re not supposed to acknowledge. This is a crisis born from a culture of disconnection.
The good news? We can do something about it with Thriving Together – a one-of-a-kind webinar that gives you the tools to cut through the noise and find real, lasting connection in a world that often feels hopelessly fragmented. This FREE training offers the chance to embrace the mess and dive headfirst into being fully, beautifully, and imperfectly human. So we can move from passive despair to active change – and see the world for what it is and reshape it into what it could be.
Why wait to start living authentically? Sign up today!
One Planet Thriving had never advertised before and had a minimal social media presence. He aimed to build brand awareness and gain registrants for his first free live webinar called Thriving Together, which funneled into a paid 8-week online training called Kindness for a Change. His initial goal focused on gathering data to further define his target audience, refine his messaging and his course content, and test creatives.
FORMATION. first designed a two week Meta campaign using an 8-minute promotional video created by the client that introduced the course. The ad targeted women 35-55 with interest in similarly themed influencers and additional interests related to emotional intelligence. The goal of the first ad was to build awareness and begin to gain trust, with the KPIs being video views and clicks to the website.
After the initial ad, we retargeted those who interacted but did not sign up with a one-month Meta campaign featuring a 2-minute version of the promotional video, the top performing copy from the first ad, and two new copy options based on the headlines that previously drove the most clicks. The campaign objective was set to drive registrations to the free webinar, while also considering video view percentages and clicks.
FIRST CAMPAIGN RESULTS:30k video views
819 views to completion (8 minutes)
827 unique clicks
32 registrations
$0.66 CPC
SECOND CAMPAIGN RESULTS:8,488 video views
841 unique clicks
120 registrations
$11.15 per registration